Social Media Manager

Job Description

The Social Media Manager will be responsible for developing and executing social media strategies to enhance Deejos’ online presence, increase brand awareness, and drive engagement across all social media platforms. This role requires a creative and strategic thinker who can manage and grow our social media channels, create compelling content, and analyze performance metrics to optimize our social media efforts.

Key Responsibilities:

• Strategic Planning:
  • Develop and implement comprehensive social media strategies that align with Deejos’ marketing and business objectives.
  • Identify target audiences and tailor social media content to engage and expand our follower base.
• Content Creation and Management:
  • Create, curate, and manage high-quality content (images, videos, text) for social media platforms including Facebook, Instagram, Twitter, LinkedIn, and others.
  • Develop a content calendar to ensure timely and consistent posting across all channels.
  • Collaborate with the content strategist, graphic designer, and video producer to create visually appealing and engaging social media content.
• Community Engagement:
  • Monitor and respond to comments, messages, and mentions across all social media platforms in a timely and professional manner.
  • Foster a positive community and add value to the user experience through engagement and interaction.
• Performance Analysis:
  • Track, analyze, and report on social media performance metrics, such as reach, engagement, and conversion rates.
  • Use data-driven insights to optimize content and strategies for better performance.
  • Conduct social media audits to identify strengths, weaknesses, and opportunities for improvement.
• Campaign Management:
  • Plan and execute social media advertising campaigns to drive brand awareness, engagement, and lead generation.
  • Manage social media budgets and ensure cost-effective spending on paid campaigns.
• Collaboration:
  • Work closely with the digital marketing team to ensure social media strategies are aligned with overall marketing goals.
  • Coordinate with other departments, such as sales and customer service, to support cross-functional initiatives and campaigns.
• Innovation and Improvement:
  • Stay up-to-date with the latest social media trends, tools, and best practices.
  • Experiment with new features and platforms to keep Deejos ahead of the curve.

Qualifications:

• Education:
  • Bachelor’s degree in Marketing, Communications, or a related field.
• Experience:
  • Minimum of 3 years of experience in social media management.
  • Proven track record of growing social media presence and engagement.
• Skills:
  • Strong understanding of social media platforms, algorithms, and best practices.
  • Excellent written and verbal communication skills.
  • Creative mindset with the ability to produce engaging content.
  • Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics tools (e.g., Google Analytics, Facebook Insights).
  • Strong organizational and project management skills.
  • Ability to work independently and as part of a team.