Job Description
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and
- Perform ongoing keyword discovery, expansion and optimization
- reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Implement link building strategies and manage backlinks to build online authority
- Monitor paid search campaigns
- Follow SEO trends and stay up-to-date with new tools and practices
- Conduct keyword research using various tools (like Keyword Planner and Moz)
- Perform competitive analysis and identify gaps in our content or areas of improvement in our web design
- Track important SEO metrics including organic traffic, conversion rates and time spent on page
- Update older content and add effective calls to action (CTAs) to improve user engagement
- Report on performance metrics comparing them to our SEO goals and benchmarking data
- Optimize pages for mobile
- Conducting keyword research using various tools (like Keyword Planner and Moz
- Performing competitive analysis and identifying gaps in our content or areas of improvement in our web design
- Tracking important SEO metrics including organic traffic, conversion rates and time spent on page
Requirements and skills
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with A/B and multivariate experiments
- Working knowledge of WordPress, HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
- Work experience as an SEO Analyst or similar digital marketing role
- Expertise in Google Analytics
- Familiarity with keyword research and management tools
- Experience with email campaigns and paid advertising
- Understanding of ranking factors and search engine optimization practices
- Strong analytical skills
