PPC Specialist

June 3, 2024
Application ends: September 10, 2024
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Job Description

The PPC Specialist will manage and optimize pay-per-click advertising campaigns to drive traffic, generate leads, and increase sales for Deejos. This role involves strategic planning, execution, and performance analysis of PPC campaigns across various platforms, ensuring maximum ROI and effective budget utilization.

Key Responsibilities:
  • Campaign Management:
    • Create, manage, and optimize PPC campaigns on platforms such as Google Ads, Bing Ads, and social media.
    • Conduct keyword research and selection for PPC campaigns.
    • Write compelling ad copy and design effective landing pages.
    • Monitor and analyze campaign performance, making adjustments as needed to improve results.
  • Budget Management:
    • Develop and manage campaign budgets, ensuring optimal allocation and efficient spending.
    • Track and report on budget utilization, providing regular updates to management.
  • Performance Analysis:
    • Analyze campaign data to identify trends and insights.
    • Generate detailed performance reports and present findings to stakeholders.
    • Utilize A/B testing to improve ad performance and conversion rates.
  • Collaboration:
    • Work closely with the content strategist, social media manager, and SEO specialist to align PPC strategies with overall marketing goals.
    • Coordinate with the graphic designer and video producer to create visually appealing ads.
  • Staying Updated:
    • Keep up-to-date with industry trends, platform updates, and best practices.
    • Implement new features and strategies to maintain a competitive edge.
  • Education:
    • Bachelor’s degree in Marketing, Advertising, Business, or a related field.
  • Experience:
    • Minimum of 3 years of experience in managing PPC campaigns.
    • Proven track record of successful PPC campaign management.
  • Skills:
    • Proficiency in Google Ads, Bing Ads, and social media advertising platforms.
    • Strong analytical skills and ability to interpret data.
    • Excellent written and verbal communication skills.
    • Knowledge of SEO and digital marketing principles.
    • Ability to work independently and as part of a team.
    • Familiarity with PPC tools such as Google Analytics, SEMrush, or similar.