Digital Marketing Manager

Application ends: September 10, 2024
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Job Description

The Digital Marketing Manager will oversee all digital marketing initiatives for Deejos, ensuring the alignment of marketing strategies with business goals. This role requires a highly skilled individual capable of managing a team of specialists across various digital marketing disciplines, including PPC, SEO, content strategy, social media, video production, and graphic design. The ideal candidate will have a strong background in digital marketing, excellent leadership abilities, and a proven track record of driving successful campaigns.

Key Responsibilities:
  • Strategic Planning:
    • Develop and implement comprehensive digital marketing strategies to drive traffic, generate leads, and boost sales.
    • Set clear objectives and KPIs for the digital marketing team.
    • Monitor industry trends and competitor activities to stay ahead of the market.
  • Team Management:
    • Lead and manage a team of 6 specialists, including PPC Specialist, SEO Specialist, Content Strategist/Writer, Social Media Manager, Video Producer, and Video Editor cum Graphic Designer.
    • Assign tasks, set deadlines, and ensure the team meets performance goals.
    • Provide guidance, training, and support to team members, fostering a collaborative and productive work environment.
  • Campaign Management:
    • Oversee the creation, execution, and optimization of digital marketing campaigns across various channels (e.g., search engines, social media, email).
    • Ensure all campaigns are aligned with brand guidelines and business objectives.
    • Analyze campaign performance data and make data-driven decisions to optimize results.
  • Budget Management:
    • Develop and manage the digital marketing budget, ensuring efficient allocation of resources.
    • Track and report on budget utilization and ROI.
  • Performance Analysis:
    • Regularly review analytics and metrics to measure the effectiveness of digital marketing efforts.
    • Generate detailed performance reports and present findings to senior management.
    • Implement A/B testing and other methodologies to continuously improve campaign performance.
  • Collaboration:
    • Work closely with other departments (e.g., sales, product development) to ensure cohesive and integrated marketing efforts.
    • Coordinate with external agencies and vendors when necessary.
  • Innovation and Improvement:
    • Continuously seek out new digital marketing trends, tools, and technologies.
    • Implement innovative strategies to enhance the digital presence and reach of DEEJOS.
  • Education:
    • Bachelor’s degree in Marketing, Business, Communications, or a related field.
    • Advanced degree or certifications in digital marketing are a plus.
  • Experience:
    • Minimum of 5 years of experience in digital marketing, with at least 2 years in a managerial role.
    • Proven track record of managing and optimizing digital marketing campaigns.
  • Skills:
    • Strong understanding of PPC, SEO, content marketing, social media, video production, and graphic design.
    • Excellent leadership and team management skills.
    • Proficiency in digital marketing tools and platforms (e.g., Google Ads, Google Analytics, social media management tools).
    • Strong analytical skills and ability to interpret data to make informed decisions.
    • Excellent communication and interpersonal skills.
    • Creative thinker with the ability to innovate and adapt in a fast-paced environment.