Digital Marketing Manager

Job Description

The Digital Marketing Manager will oversee all digital marketing initiatives for Deejos, ensuring the alignment of marketing strategies with business goals. This role requires a highly skilled individual capable of managing a team of specialists across various digital marketing disciplines, including PPC, SEO, content strategy, social media, video production, and graphic design. The ideal candidate will have a strong background in digital marketing, excellent leadership abilities, and a proven track record of driving successful campaigns.

Key Responsibilities:

• Strategic Planning:
  • Develop and implement comprehensive digital marketing strategies to drive traffic, generate leads, and boost sales.
  • Set clear objectives and KPIs for the digital marketing team.
  • Monitor industry trends and competitor activities to stay ahead of the market.
• Team Management:
  • Lead and manage a team of 6 specialists, including PPC Specialist, SEO Specialist, Content Strategist/Writer, Social Media Manager, Video Producer, and Video Editor cum Graphic Designer.
  • Assign tasks, set deadlines, and ensure the team meets performance goals.
  • Provide guidance, training, and support to team members, fostering a collaborative and productive work environment.
• Campaign Management:
  • Oversee the creation, execution, and optimization of digital marketing campaigns across various channels (e.g., search engines, social media, email).
  • Ensure all campaigns are aligned with brand guidelines and business objectives.
  • Analyze campaign performance data and make data-driven decisions to optimize results.
• Budget Management:
  • Develop and manage the digital marketing budget, ensuring efficient allocation of resources.
  • Track and report on budget utilization and ROI.
• Performance Analysis:
  • Regularly review analytics and metrics to measure the effectiveness of digital marketing efforts.
  • Generate detailed performance reports and present findings to senior management.
  • Implement A/B testing and other methodologies to continuously improve campaign performance.
• Collaboration:
  • Work closely with other departments (e.g., sales, product development) to ensure cohesive and integrated marketing efforts.
  • Coordinate with external agencies and vendors when necessary.
• Innovation and Improvement:
  • Continuously seek out new digital marketing trends, tools, and technologies.
  • Implement innovative strategies to enhance the digital presence and reach of DEEJOS.

Qualifications:

• Education:
  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • Advanced degree or certifications in digital marketing are a plus.
• Experience:
  • Minimum of 5 years of experience in digital marketing, with at least 2 years in a managerial role.
  • Proven track record of managing and optimizing digital marketing campaigns.
• Skills:
  • Strong understanding of PPC, SEO, content marketing, social media, video production, and graphic design.
  • Excellent leadership and team management skills.
  • Proficiency in digital marketing tools and platforms (e.g., Google Ads, Google Analytics, social media management tools).
  • Strong analytical skills and ability to interpret data to make informed decisions.
  • Excellent communication and interpersonal skills.
  • Creative thinker with the ability to innovate and adapt in a fast-paced environment.