Copy Writer

Job Description

Responsibilities:

• Be persuasive et refined and dignified in your writing style; understanding and adapting yourself to the brand s idea of advertising, marketing and sales
• Execute creative ideas and concepts that meet the objective of our sales & marketing messages
• Collaborate with the creative, Sales, and Marketing teams throughout the content development process to create assets that effectively communicate brand messages.
• Identify opportunities to improve performance & propose solutions
• Research and write articles, blog posts, and other types of content on a variety of health and wellness topics
• Function with a refined understanding of the brand, category, and overall marketplace.
• Develop content that is accurate, engaging, and in line with our brand voice. Adhere to established brand tone, guide, and digital content best practices.
• Write and edit product descriptions, email campaigns, and other marketing materials as needed
• Stay up-to-date on industry trends and incorporate relevant information into content
• Write intelligent & witty copy for the website, social media, email newsletters design, and offline media with cohesiveness and alignment to the brand
• Implement assigned projects within a given calendar and time frame; accountable to meet deadlines
• Identify opportunities to improve performance & propose solutions

Qualification

Bachelor s degree in mass communications, or a related field.
Good if they have experience as a journalist.

Skills/Abilities:

• Minimum 2 3 years of relevant experience in copywriting, preferably with Health-tech organization/ tech startups
  Writes narratives, scripts and storyboards, annotations and treatments
• Expresses ideas with clarity; on brand; on message and targeted to audience
• High-quality conceptualization and execution skills A grammar Nazi and should be impeccable at proof-reading.
• Creatively supports the effective use of technology and its applications to solve business problems.
• Social media, digital marketing and brand advertising must give you the kicks
• Understanding bigger picture online objectives and ensure all activity supports wider online and offline objectives e.g., best practice back link building, keyword utilization etc.
• Ability to write great engaging copy in a real time environment that can stimulate user interaction, discussion, and engagement
• Drives, defines and feeds back on: quality of briefs, regular reviews, feedback channels, creative quality and collaboration
• Proactively identifies opportunities for creative work to be performed for the brand, with guidance from seniors and directors
• Top-notch organization skills, with an understanding of deadlines, tasks and teamwork
• Handling Mainline, social media, online and offline campaigns
  Fearless, smart and intelligent with a killer copy portfolio and a unique voice!