Ads Specialist

SEM Specialist

Chennai

May 24, 2024

Full Time Work From Office

Application ends: September 10, 2024

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Experience : 2-3 years
Work Location : Chennai, Tamil Nadu
Job-Type : Full-time

Create and manage digital advertising campaigns across different platforms.
Expert in Google ads/PPC
Social media ads experience (Facebook, Instagram, LinkedIn)
Social media Handling (General posting and managing profile)
Collaborate with Account Directors, Content Marketers, Designers, and SEO Specialists to build comprehensive marketing strategies.
Conduct in-depth research to find the ideal keywords and/or audiences to target.
A/B testing platforms, ad types, audiences, creative and ad copy to find the best performing variations
Communicate results, insights, and recommendations to clients and internal teams.
Investigate and identify optimization opportunities to improve ad performance and get the best results for clients.
Recommend forward-thinking strategies and innovations.
Build reports and pitches to present to clients.
Perform QA and timely troubleshooting of tagging and pixel placements to ensure proper tracking
Stay up-to-date on digital marketing trends, changes, and best practices.

Any Bachelor’s degree
Excellent communication skills are written and verbal
2+ years of experience in successfully developing and executing Digital campaigns.
Experience working with popular PPC ad platforms (Google Ads, Facebook ads, LinkedIn Advertising, etc).
Understanding of search engine algorithms and ranking methods
Experience with website analysis using a variety of analytics tools including Google Analytics.
Knowledge of keyword research and data mining tools.
Able to complete competitive analysis of other companies within the industry.
Excellent written and verbal communication skills (email, messages, etc.)

For Candidates